Tag: customer
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How Data Can Help You Identify and Target Niche Markets
Standing out in a crowded market can be a challenge for small businesses. One way to gain a competitive edge is by identifying and targeting niche markets—smaller, specialized segments of the broader market with specific needs. By focusing on a niche, small businesses can tailor their products, services, and marketing efforts to meet the unique… Read more
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How Data Analytics Can Improve Customer Retention
Customer retention is a crucial aspect of running a successful business, especially for small enterprises that rely on repeat customers for sustainable growth. While attracting new customers is important, retaining existing ones often proves to be more cost-effective. Data analytics plays a vital role in improving customer retention by helping businesses understand customer behavior, predict… Read more